We’re innovators. We question the accepted, draw inspiration from everywhere and continually push the realms of what’s possible. And we’re designers. We embody this innovative thinking in a tangible form – either physical product or communication medium. It’s what makes inventid objects different, better and very attractive to customers!
As specialist innovation and design consultants we help our design buyers – whether they’re an individual inventor, global brand or anyone in-between. We deliver market-leading results to their product design and communication design problems. Call us or come and visit us in our Manchester design studio - we’d love to find out how we can help you too.
At inventid we’re proud of the values that set us apart – integrity, passion and above all, killer design work!
Name: Bryn Morgan
Likes: Graphic Design / Branding / Photography / New Technologies / New Product Development / Happy customers.
Dislikes: Pull handles on push doors.
Seeking: Like-minded businesses for passionate collaboration and late-night chats about HTML5.
About: Lake District born and bred, inventid’s Design Director honed his impressive skill set as a design manager in London’s creative heartland. A former freelance graphic designer, photographer and barista, he seeks those looking for ground-breaking design and expertly crafted lattes. When not pushing the great outdoors to its limits, this hardy Northerner enjoys both long cold nights fixing rally cars and indulging his inner geek on technology blogs – keeping him up to speed in more ways than one!
A former licensed forklift truck driver and lifeguard: whether you’re looking for excellence in graphic and product design, or your carburetor’s on the blink… rest assured you’ll always be in safe hands!
Ice Breaker: “Ask me about how I taught the mountain bike industry to advertise.”
Name: Henry James
Likes: Industrial Design / Sustainable Design / CAD / New Ideas / Disruptive Technology / Manchester Sunshine
Seeking: Lonesome inventors with big ideas / Forward-thinking companies for long walks and unbridled innovation / Tall, dark strangers for lucrative licensing opportunities.
Age: Not fussy.
About: Born a Cornish pasty, this award-winning industrial designer relocated to Germany for an early education in all things “eleganz + funktion”. A continental flair for recycling added to early-adopter vegetarianism shaped his passion for planet-friendly design that looks just as great as it works! Interests include early concepts, product styling, illustration, presentation graphics and computer aided design (CAD).
A well-rounded designer, his experience includes co-authoring an eco-design toolkit in North America and delivering market-leading products to companies of all sizes across the UK, in Europe and further afield. You may have even seen props he’s designed on BBC’s “The One Show”!
Interesting Fact: inventid’s Innovation Director enjoys snowboarding when he’s in the mountains. He believes new product design should take into account our planet’s changing climate… if only so all the snow doesn’t melt!
Designing brilliant new products is what motivates us. It gets us out of the bed in the morning and keeps us awake, at times, long into the night. To design effective new products we take our design buyer or designer’s idea, combine it with accurate definitions of what their customers want and embody both in a refined form that appeals to each important stakeholder. A fine balance between scientific, technological, business, artistic and human-centered disciplines, our design process is a systematic approach that turns ideas into reality.
We custom-fit our design process to you or your company’s particular needs, and to the product in question. We can also be hired to take on only part of the process too. Each phase is signed off with predetermined deliverables that are agreed before starting. A regular start-to-finish design commission* requires most of the services in the following table.
* It’s worth noting; product design is a nonlinear process – some stages are run concurrently and repeated more than once in a generate > evaluate > refine cycle.
If a picture tells a thousand words, a thousand quick sketches, well… they explain a vast number of ideas! The key to our effective ideation sketches is a balance of speed, clarity and breadth of thought.
The sketches displayed here explore smart concepts for new kitchen devices. Whether we’re innovating around consumer electronics, packaging, interactive apps, display stands – you name it – we promise a quick delivery of quality ideas that really push the brief!
Travelling with a baby – a stressful business! Alongside Babisil UK’s engineers, we set out to design a product that lessened that stress. By interviewing new and old parents, and speaking to occupational therapists, we highlighted the most troublesome of baby-travel tasks: cleaning and sterilising baby feeding equipment.
The resulting product is 60% smaller than other mobile sterilisation products currently on the market and capable of both microwave and cold-water sterilisation. The design even incorporates a handy bottlebrush
- for those forgetful moments when you’ve got enough to think about!
We’re rather good at spotting opportunities for well-established brands to add to their already strong product lines. This design was one of a range we sketched, modeled in CAD and developed quickly to presentation level to give an incredibly popular brand something to think about!
A little product that packs a brightly brilliant punch!
The Solar Pebble delivers affordable, solar-powered lighting to sub-Saharan African homes, thus reducing the reliance on dangerous kerosene fuel. High fidelity aesthetic and functional prototypes were manufactured to define the final design and generate a buzz around the product before we commenced manufacture.
Marketing visuals and photos, such as these, helped the Pebble win a place in the Thomson-Reuters AlertNet Top 20 Innovations for a Sustainable Future before it even hit the shelves!
Photorealistic renders breathe tangibility into a design before it is finalised for manufacture. First, we demonstrated materials, scale, part interaction and context on-screen. Lifelike renders of the Solar Pebble, top left, gauged customer interest, harnessed early marketing opportunities and secured potential funding before a single part was prototyped.
Exploded drawings (bottom left), sections and orthographic drawings derived from the Pebble’s CAD data helped us define part dimensions and tolerances before committing to tooling… so everything fitted just so!
We learnt from the very best! Our eco design expertise is an amalgamation of our own lifelong passions for design that does better, and a period of co-working with some of the most influential sustainable thinkers around.
If you don’t believe us, we even wrote the book on it!
EcoSuss is an environmental design toolkit we co-authored and published in North America. It helps designers cut through the waffle and get to grips with real-life sustainable design thinking.
Design > sculpt > chomp!
Rodin is our contribution to Electrolux’s search for kitchen innovations of the not too distant future. We’re making fruit and veg fun for kids – by bringing current developments in the rapid prototyping industry into the heart of the home!
Big Ben carrot? Pokemon potato shapes? Why not?
The aesthetic prototype was designed in CAD, 3D printed in SLS and lovingly finished by hand. Believe it or not – not even the carrot is real!
We wish we could show you what’s under the purple squares… but we’re currently helping Canadian company Bell Crafts bring this exciting innovation in utility blade design to market!
We design to make an impact, we don’t do “more of the same”.
Rest assured; your ideas, and the designs we create for you, are confidential before, during and after working with inventid.
Research and development - the supportive backbone of every successful project. At inventid, we immerse ourselves in projects through significant research and strategic development.
Left: Macro and micro task analyses research boards, produced while working with Babisil UK. Task analyses proved a powerful tool for exploring environments in which the product might be used, or scenarios in which the service may be encountered. Mapping such environments and scenarios in detail outlined potential problems that were addressed, early, in the design development phase.
Online, on the street and on that little card you’ve just been handed from that person you just met. Design constantly communicates with potential customers – or rather, great design communicates while poor design floats by. At inventid we’re communicators first and foremost.
Our job is designing the websites you love using and can’t wait to revisit, creating the packaging that you just couldn’t put down, building the mobile apps you shared with friends and crafting the brand identity your customers won’t forget!
At inventid, we’re uniquely positioned at the intersection between product design and communication design. This means we apply the same depth of research, user-centered principles and critical demand for functionality – usually limited to the design of brilliant products – to our digital, print and branding design too. Producing pretty graphics just for the sake of pretty graphics doesn’t wash with us.
Click a service for more details:
Decoratum – Europe’s largest commercial gallery – needed a brand overhaul and an online business strategy. The resulting brand is lighter and fresher but still oozes timeless class – and the offbeat charm of celebrity owner Jeff Salmon! Pricing labels and documentation compliment design classics from the 1950’s to the present day.
Quick and usable, the redesign takes new customers to product selection in three clicks, or one click for repeat users via the menu. From customers and interior experts’ insights we developed a ‘favorites’ tool. Here customers build lists of items they love and share them with friends or clients via email or social media.
As one of the UK’s leading distributors of Bott Workshop Equipment, SAC have hundreds of products and thousands of possible combinations from which to choose.
On top of a complete visual overhaul of the previous SacBott site, the main challenge was to significantly improve the layout of the content and enormous product range to enable anyone to navigate to a chosen product in as few clicks as possible. We delivered a functional, intuitive site – and even injected some style into a commercial sector crying out for it!
Buying an offshore company can be complicated. There are a number of pitfalls and a lot of websites out there with confusing advice and astronomical fees.
We worked hard with BC Business Centrum to clarify the process as much as possible. Our solution was to build structured formation ‘packs’ for each jurisdiction. Not only did we achieve great simplification of the process through smarter design, the customer left with the feeling of a physical product purchase that more than warranted the price!
We’ve all seen them – websites that look very pretty but are as functional as an inflatable dartboard! At inventid we apply the same in-depth research and demand for functionality that characterises product design to the design of communication devices – like websites – too.
From the outset we take time to consider your brand, the image you wish to portray and the perfect strategy for creating beautiful, functional and highly memorable web designs.
Our design for print service covers everything from business stationery to glossy brochures, signage to flyers, presentation displays to quite a bit more!
With our product design hats at arms reach, we’re the ideal choice for your packaging design needs too. We use great value, premium-quality, external print partners so whatever the job, our design for print work promises your brand the glossy finish it deserves.
Whether you need a photorealistic render of a product, a building or an After Effects animation to show your new product in action, we’ve got you covered.
Our in-house 3D modelling and storyboarding capabilities enable us to run with a project from start to finish. Or provide us with existing CAD data for your product and we’ll bring it to life for you.
It’s easy to forget that graphic design isn’t just confined to pixels and paper. It’s around us wherever we are, wherever we go – opportunities to communicate in a visual way with an increasingly design literate audience.
As you can see, we love working on any scale, in any format.
Whatever the space, surface, media and audience, let us create your marketing materials that do the talking for you.
We wouldn’t trust our brand with just anybody – and neither should you.
Our branding services are as well-considered as they are, well, considerable! From a logo freshen up to a completely new identity, from the visual marketing materials you’ll need to get your brand’s message out, to the social media platforms you’ll want to use to keep it there. Our services are delivered with the promise of getting deep under the skin of your brand before we start.
That way we’re always… on brand!
Don’t let just anyone profit from your expertly crafted brand and unique visual designs! Trademarking your logo and registering design elements will award you exclusivity in their use and a powerful, legal standing against infringement.
We can investigate opportunities for securing rights in the design we’ll create for you, whether that’s a trademark, copyright or design right. The application process for registering trademarks and design rights can be a bit of minefield. Formal filing services – including liaising with the Intellectual Property Office so you don’t have to – are something we’re happy to offer to keep the process hassle-free.
Get in Touch
22 Lever Street
+44 (0)161 236 9898
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inventid – Innovation and Design Limited is registered in England and Wales at 22 Lever Street, Manchester, M1 1EA. Registered No: 07977445
Ever dropped your iphone and thought “Oooh shh….!”? Ever bemoaned the decline of British manufacturing and thought “OOOH SHH…..!”?.
Well, now’s your chance to do something about it!
We recently helped a client – Manchester inventor Shehbaz Afzal – turn his idea into a real life working design and prototype. If you want to back British and help him manufacture this innovative, one of a kind iPhone 5 case in the UK (up ‘ere in Oldham) please BACK HIS PROJECT!
Having established themselves as award-winning photographic dynamos of the North West, Neilson Reeves felt the need for a high-end re-focus and re-brand. Having previously framed everything from weddings to corporate and celebrity head shots, the decision had been taken to focus their services on the business-to-business photography market. They turned to us to provide a refreshed brand to reflect this sleeker business strategy.
After sitting down with Neilson Reeves’ Director Colin Boulter to learn more about the brand’s history, and find out how he felt the brand had evolved over the years, we came away with a fairly open brief and some keywords to kick off a brainstorming process; ‘Tripod of Life”, “Stability”, “Strength” and “Focus” pretty much summed it up!
At the initial sketch concept stage, it was important for us to show Colin a range of very different directions as this enabled us to get a good idea of what he liked, and just as importantly, what he didn’t. For us, rather than being seen as anything like ‘final designs’, the sketch concept stage enables us to open up a dialogue with the client to further refine the brief.
Colin loved the ‘lens/iris’ concept shown below, choosing this one to take forward into development. He really liked the idea of the icon symbolising aperture rings in the camera lens and the added touch of a pupil at the centre. It had the effect of putting the person in the frame as well as hinting at the very human nature of the brand. We made a decision to develop the icon into a square format so it could be easily used for profile images on all social media platforms and for alignment justification.
In the development process, we minimised and simplified the concept of the aperture rings down to three arms. This could then be seen as an abstract camera lens, or as an open camera tripod viewed from above; the resulting triangulated form symbolising stability and strength. Since Neilson Reeves has such a strong brand reputation, we felt the name should remain the focal point in the everyday logo, with the icon subtly setting the tone of the message to the left hand side. It was important for us to choose a font which reflected the care and precision which goes into every Neilson Reeves shoot, so after exploring many options with Colin, we carefully selected Aaargh for the “Neilson Reeves” section, and Aller Light for “Photography”. We softened the logo by dropping the capitals in “Neilson Reeves”, while balancing it by capitalising the subscript “Photography”.
On finalising the logo, we set upon designing a window graphic for Colin’s editing suite as well as the company’s business cards.
We opted for a stocky (pun intended) 400gsm matte laminate business card to set the tone. As much of Neilson Reeves’ photography revolves around manipulating and playing with light, we then felt a UV spot gloss would be a perfect way to display the new logo, further adding to the high quality feel of the matte laminate card stock.
As Colin stores a lot of his camera equipment in his editing suite at The Sharp Project, he requested that we produce some window graphics to create privacy as well as putting his portfolio on show. We decided upon a concept which reflects Neilson Reeves’ wide range of photography in a manner that suggests photos scattered casually on a table for review. We also allowed space in the graphic for an LCD display which now shows a regularly-updated slideshow of photos as well as Neilson Reeves’ contact details.
We like it when people we look up to say nice things about inventid! A few months back we supported digital giants Havas Lynx (formerly Creative Lynx) on a major winning pitch.
Here’s what they had to say about working with us:
Henry, Bryn and the inventid team worked closely with us during a recent new business win. They collaborated closely and effectively with our internal team to add valued insight in what a product might look like to support our pitch. They also provided us with a high quality prototype in a very short timeframe which was instrumental in our successful presentation.
Throughout the process, the team at inventid were happy to help and guide us though the product design and development process. I would not hesitate to work with them again.
Thanks Lynxes! It was a real pleasure.